Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here. 

This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here. 

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

Already known for their natural beauty, British Columbia harnessed these existing assets to create a fresh identity that bolstered the region’s reputation as a hub for business, trade, and investment. Learn more here. 

A new design blends positive reminiscences of Bad Vöslau’s rich history with their contemporary values, creating a flexible design system that maintains a strong sense of identity. Learn more here.

Costa Rica had a particular challenge: to transmit the essence and values of Costa Rica to every corner of the world, through the design of a new biometric passport. Discover how the team brought their nation brand strategy to life in their new passport design.

After over 400 interviews, the team at Brand Tasmania distilled the Tasmanian spirit into six words: the quiet pursuit of the extraordinary. But how do you express that identity through design?

Vauxhall is the central part of Europe’s largest regeneration area. Find out how they tapped into their fascinating history as London's Pleasure Garden to create a truly unique place brand identity.

Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

As an iconic city and region, Bergen naturally comes with an inheritance of many clichés and tired symbols – and so did the former Visit Bergen profile, created in 2000. The identity wasn’t made for digital surfaces, and the positioning of ‘Gateway to the Fjords’ could communicate that it was only as a stop-over destination on the way to somewhere else.

Ireland became the largest English-speaking nation in the EU in 2020, and Limerick City and County sought to maximise this opportunity, creating a brand position that unifies everything that Limerick does - and included the entire community in the re-brand process.

Instead of collaborating together, the smaller municipalities tend to interpret the city of Utrecht as an authority. In order to make a change on the international playing field, the local marketing teams need to team up and form a strong alliance and form a cohesive design identity for the region.