Americas

Tackling common challenges in place branding: six key themes from City Nation Place Americas

What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.

label_outline Economic Development Crisis Management Citizen Engagement Destination Marketing Collaboration

Leveraging your place brand to create a framework for recovery

A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.

label_outline Investment Promotion Crisis Management Place Branding Economic Development

Make Something Edmonton

For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.

label_outline Design
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