How are cities and countries recreating their brand values and brand story in a digital world? Anu Syrma, Marketing Director of Helsinki Partners, & Liina Maria Lepik, Director of Visit Estonia, share their insight.

Sithembile Ntombela, Chief Executive for Brand South Africa, explores how their place brand strategy is bringing stakeholders together around a new vision and ensures that their brand conversations engage citizens and an international audience alike.

Place leaders from Scotland, Gothenburg, & Valencia, came together at the 2021 Global conference to explore how cities and countries can find success with sustainable strategies - and what's key to building longevity into the approach.

What are residents of major cities concerned about beyond the COVID-19 pandemic? And what lessons should other destinations take based on the perceptions of residents of London and Paris?

What have we learned about how the investment decision making process is changing? How can you create a strong digital identity and stronger place storytelling to support your investment attraction strategy?

How can you find the common ground between what local residents, business owners, and elected officials value most and what it is that visitors are seeking from your place?

Learn how to prepare for a future cookie-less world and the step changes you should be making to your digital marketing strategies today.

Understand how international audiences respond to climate change news and sustainable brand storytelling and what you can do to improve the targeting of your messaging.

What is the value of a nation brand post-COVID? David Haigh and Parul Soni discuss the findings of the latest Brand Finance Nation Brands report and reflect on the case study of the US - what damage has Trump done and can Biden repair it?

Hear exclusive insights from this ground-breaking research project that aims to measure the impact of place brand strategies on your place economy.