The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700^th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here. 

Switzerland is aiming to be the most sustainable tourism destination in the world through the ‘Swisstainable strategy’ that engages citizens, businesses, and tourists alike in achieving this vision. Learn more here. 

The development of a longer-term vision for the city blended insights from comprehensive community engagement with the city’s indigenous Māori culture to shift how the city is perceived. Learn more here. 

In an age of independence where younger generations choose #NoFilter over picture-perfect, the strategy for Brussels offers an authentic, approachable attitude to life that dares you to be yourself. Learn more here. 

Rather than ‘leveraging’ the 2023 FIFA Women’s World Cup to benefit the New Zealand brand, the nation brand used their commitment to gender equity to drive the women’s movement forward. Learn more here. 

Leiden’s artistic spirit thrives alongside its scientific discoveries, and as the European City of Science 2022, they embarked on a year-long programme to elevate Leiden’s identity as a science city. Learn more here. 

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

Chile set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world. Discover how Imagen de Chile launched the 'Chile Creating Future' strategy and how it's engaging stakeholders from across the country in the vision for the country.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.

People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.