Anna Gissler, CEO of Invest Stockholm, explores how you can create a clear ethos and philosophy for your place to anchor your positioning and how to leverage placemaking to foster community and wellbeing.

What implications do changing work behaviours have on the quality of place proposition? How can smaller or rural destinations who have hailed the opportunities of remote working maintain momentum if / when cities rebuild attractiveness?

Be confident; be bold. How can you leverage humour in your place marketing to stand out from the crowd? Representatives from the City of Mount Pearl and Visit Winona share the secret to unearthing an authentic voice that resonates with your target audience.

How can you connect conventions and business travel into your broader economic development strategy? Sherrif Karamat, President & CEO at PCMA, and Julie Coker, President & CEO at San Diego Tourism Authority, join us to share their insight.

Mayor Knox White of the City of Greenville shares how Greenville's placemaking focus on mixed-use development, walkability, and green space promoted the city's resiliency during the pandemic, and how increased recognition in the value of developing your quality of life proposition drives investment.

How can you adopt intentional D&I strategies that really make a difference? Al Hutchinson, Visit Baltimore, Kelly Brough, Denver Chamber of Commerce, and Kevin Eshkawkogan, Indigenous Tourism Ontario, outline ideas for improving diversity and inclusion across tourism and all sectors of economic development - and how you can put KPIs in place to measure more than just box-ticking.