It’s clear that many DMOs and EDOs are evolving their mandate. Over the last year, we’ve seen increasing numbers of place organisations transitioning to look inwards to support their own communities, and as we recover from COVID, there will be lessons from this that continue to affect and shape longer-term strategies going forwards. But what does this mean for the KPIs that we use to measure success? We reached out to Kelly Brough, President & CEO at Denver Metro Chamber of Commerce, to understand how they’re evolving KPIs to match new success-criteria and what this means for the future of economic development.

Thanks for joining us, Kelly. To begin with, I was wondering how you feel KPIs need to change to accurately report on recovery?

The impacts of both the pandemic and the social and political unrest we’ve experienced in the past year have been disruptive to employers and employees in countless ways. Companies are evaluating and evolving everything they do – from what they make or sell, to how they serve customers, to how they engage employees. This experience has challenged business leaders to reassess what matters most to them, their teams, and their futures.

The last year has even put greater focus on what consumers expect of companies. Consumers want companies that are authentic, socially responsible, engaged and community-driven. What has also become clear is that even the location of a company’s headquarters sends a message about that company. That’s something we didn’t see until just recently. Today, your location reflects your company’s values and beliefs to both consumers and job candidates.

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