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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Building and communicating your quality of life proposition

How can we build attractive communities where people want to live, work, visit and invest? And what does it take to engage your community in creating a vibrant place?

Advocacy Citizen Engagement Destination Management Place Branding

28th April 2022

Strategy Toolbox

Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Clear communication is essential to any successful partnership – even more so when you’re working with external parties. Four of our expert partners shared their thoughts on how you could write a good brief to explain the challenge or project you want to tackle, putting you on the best footing for a partnership with an agency or consultancy.

Collaboration

14th April 2022

Strategy Toolbox

Hosting the Commonwealth and building an international brand for the City of Birmingham

As the hosts for the 2022 Commonwealth Games, how is Birmingham leveraging the event and investing in culture to build longer-term, more equitable impacts for the citizens of Birmingham?

Citizen Engagement Cultural Heritage Economic Development Reputation

12th April 2022

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Strategy Toolbox

How can you make destination stewardship a reality?

With so many stakeholders involved – and with most DMOs not owning any of their assets – is true destination management just a pipe dream? And how do you evolve a destination management mindset to one of destination stewardship?

Collaboration Destination Management Place Branding

31st March 2022

Strategy Toolbox

Building a city brand on an equality platform: Cardiff

How are Cardiff's BID team working to galvanise place stakeholders behind an Equality City brand proposition?

Citizen Engagement Destination Management Place Branding Reputation Soft Power Sustainability

17th March 2022

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Strategy Toolbox

Talent attraction & remote working trends

What implications do changing work behaviours have on the quality of place proposition? How can smaller or rural destinations who have hailed the opportunities of remote working maintain momentum if / when cities rebuild attractiveness?

Economic Development Talent Attraction

3rd March 2022

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Strategy Toolbox Expert Article

Five top tips to enhance your place’s data strategy

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

Collaboration Data

22nd February 2022

Strategy Toolbox

Harnessing citizen power to reboot your place brand strategy

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

Advocacy Citizen Engagement Destination Management

17th February 2022

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Strategy Toolbox

Re-generating through re-invention: Stockton-on-Tees

What's the key to radically re-thinking the purpose of your city centre? Councillor Nigel Cooke, Cabinet Member for Regeneration & Housing, Stockton-on-Tees in the UK, shares why they're planning to invest in green space and how they're building the foundations for recovery.

Citizen Engagement Place Making Reputation

3rd February 2022

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Strategy Toolbox Partner Content

Five steps for any destination looking to attract MICE travel in 2022

Destinations want MICE events to be well attended and for the economy to benefit from the event. Here are common challenges destinations face, as well as top tips to successfully promote MICE travel in 2022.

Destination Marketing Economic Development Tourism

11th January 2022

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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Building and communicating your quality of life proposition

Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Hosting the Commonwealth and building an international brand for the City of Birmingham

How can you make destination stewardship a reality?

Building a city brand on an equality platform: Cardiff

Talent attraction & remote working trends

Five top tips to enhance your place’s data strategy

Harnessing citizen power to reboot your place brand strategy

Re-generating through re-invention: Stockton-on-Tees

Five steps for any destination looking to attract MICE travel in 2022

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