Domestic tourism: Winning tactics for 2020

Domestic tourism: Winning tactics for 2020

As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.

Strategy Toolbox

Join us for a webinar with a specific focus on domestic tourism marketing. Mary Harris and David Glass of M&C Saatchi will share research, experience and ideas to help you:

  • Identify and understand consumers most likely to take a holiday in their home country
  • Frame your tourism offer more creatively and effectively for local audiences
  • Produce and implement place marketing campaigns to stand out in a competitive market

We'll be joined by leaders in destination marketing who are working to different challenges – with closed borders, connected to other countries by travel “bridges”, fully open, or who have had a previously weak domestic market. There will be tips and learnings for every destination to take away from this session – and the opportunity to ask questions of our speaker panel.

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