Domestic tourism: Winning tactics for 2020
As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.
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Fidan Aliyeva is a Brand and Marketing director at the Azerbaijan Tourism Board (ATB) which is the destination marketing organization of Azerbaijan with the mission of increasing international arrivals, travel expenditure, and market share in order to fuel the nation’s economy and enhance the image of Azerbaijan worldwide.
Fidan is responsible for the marketing, communications and brand development efforts of the ATB. In addition to strategic business development, she directs media relations, branding, digital advertising and website development. She has more than 17 years of experience in the marketing industry. Prior to joining the board, Fidan was Group Marketing Manager at the asset management group PMD, overseeing brand identity, social media and content strategy. Before that, she was at the helm of F1 European Grand Prix brand and also European Games's TRANSFORM award-winning brand identity, global social media and digital marketing strategies, leading both experiential and traditional advertising, and PR.
Over the past decade, through full-time roles and consulting work, Fidan has shaped brand architecture, created content, driven social media strategy, and built communities for everything from small businesses to global brands. Fidan's experience spans markets worldwide and includes the complete portfolio of marketing strategy and planning, corporate communications and PR functions.
She attended the Azerbaijan State University in Baku where she graduated magna cum laude with a B.A. in International Law. Her academic focus was on legal marketing. She's also received her marketing diploma from the Chartered Institute of Marketing (CIM). Fidan is a member of The Professional Marketing fellowship (FCIM) since 2009.
Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.
Laura Ryan is Head of Marketing & Communications with Limerick City and County Council in Limerick, Ireland. She is responsible for developing and implementing an ambitious marketing strategy for Limerick and leading a team dedicated to putting Limerick’s reputation, achievements and long-term future at its heart. She is currently promoting a new revitalised international identity for Limerick to tourists, investors and students through dynamic ongoing campaigns. Prior to her marketing roles, she worked as a journalist for 10 years in both local and national media in Ireland and was a national TV correspondent for Irish television.
Before joining the »I feel sLOVEnia« team in 2018 Ana Savšek worked in a regional development agency and managed communication activities for various European projects funded by European funds from the field of tourism and entrepreneurship.
The Content Marketing Department of Slovenian Tourist Board plans and implements digital promotion of Slovenia as a tourist destination, manages the Slovenia.info website, social media channels, e-newsletters, publications and other supporting marketing tools for B2C communication.
Mary Harris, Managing Director, M&C Saatchi Export
Mary has worked on award-winning pieces of business at major agencies including Partners BDDH, Euro RSCG London, Ogilvy & Mather and Cheil Worldwide before joining M&C Saatchi. She has a wealth of global, governmental and B2B experience -including both Tourism and FDI business. Mary’s background is highly integrated and she specialises in delivering agile ideas which flex across channels working on brands including Samsung, Unilever, the Bahrain EDB and the NHS . She was proud to be a 2016 and 2017 judge of the Entrepreneur of the Year Category of the prestigious National Business Awards and is looking forward to judging the Fujitsu A.I Pioneers Category this year.
David Glass is a partner at M&C Saatchi, with nearly thirty year's experience as a travel marketing consultant. He's worked globally for a wide range of clients from the governments of Dubai and Malaysia to Trinidad and Tobago. In addition, David has particular expertise across the hotel and hospitality sector (Marriott International; Mandarin Oriental Hotels and Resorts) and in commercial aviation (Deutsche Lufthansa AG; Etihad Aviation Group).