Nation branding and soft power: a guide to best practice

Strategy Toolbox

What makes a successful nation & place branding campaign? David Haigh and Parul Soni, Brand Finance, share how a well-managed nation & place brand can help overcome reputational challenges.

What makes a successful nation & place branding campaign? David Haigh and Parul Soni, Brand Finance, share how a well-managed nation & place brand can help overcome reputational challenges.


David Haigh, CEO, Brand Finance
Parul Soni, Senior Consultant, Brand Finance 

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