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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Rethinking placebranding through the lens of design
Strategy Toolbox

Rethinking placebranding through the lens of design

David Aboulkheir is an expert in place branding and is currently in charge of attractiveness at Lille Metropolis development and urban planning agency (ADULM). This article draws on the learnings of a workshop organised for the 39th national meeting of French urban planning agencies, which focused on design and innovation. It took place in Lille and Dunkerque, November 2018.

label_outline DesignPlace Branding
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Rethinking place branding through the lens of design
Strategy Toolbox

Rethinking place branding through the lens of design

David Aboulkheir is an expert in placebranding and is currently in charge of attractiveness at Lille Metropolis development and urban planning agency (ADULM). This article draws on the learnings of a workshop organised for the 39th national meeting of French urban planning agencies, which focused on design and innovation. It took place in Lille and Dunkerque, November 2018.

label_outline DesignPlace Branding
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