Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.
Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.
The 2020 Global Talent Competitiveness Index ranks 132 countries and 155 cities for their ability to attract, grow and retain talent. What can we learn from cities who have mastered the art of competing for talent against the economic might of the tier one cities?
Finland is currently ranked as the happiest nation in the world and number one on the Good Country Index - so where does it go from there? And what questions should those responsible for communicating place brands be asking themselves?
Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?
The UK media is covered in headlines proclaiming the death of the high street. But this isn't true - they're just in a process of transformation. How are destinations using innovative placemaking and policy reforms to revitalise their city centres?
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.
Faced with an ageing and declining population, many rural communities today are having to fight to preserve their economies. But rather than competing against major cities on an unfair playing field, rural areas are recognising that there is an opportunity to capitalise on their own assets.