The war in Ukraine has been raging for three and a half years. Throughout that time, Brand Ukraine has been waging their own battle in parallel: to amplify Ukraine’s story and to remind the world that Ukraine is fighting for democracy.

Maria Lypiatska, Head of Brand Ukraine, explores how and why their nation brand strategy is vital to their national security, the importance of building trust in the face of disinformation, and how communications translate into collective action.

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