Agenda

The third annual City Nation Place Global conference will provide a melting pot of international place branding ideas and inspiration. Showcasing best-practice case studies and facilitating high-level knowledge-sharing, the event will focus on the key issues, challenges and solutions that are common to senior place branders from around the world. Whether responsible for a national, regional or city brand; whether promoting tourism, attracting talent or driving economic development, City Nation Place is a must attend for all senior executives with a strategic place branding remit.  If you would like to nominate a speaker, please contact us.

Don’t forget: 

  • A limited number of City Nation Place conference delegates are also eligible to book their place at our “warm-up” Think Tank session on the afternoon of Wednesday 8 November, focusing on “PLACE MARKETING VS PLACE BRANDING”. MORE DETAILS
  • All delegates are invited to join the Welcome Reception on the eve of the conference on Wednesday 8 November, to meet and network with your peers from around the world. MORE DETAILS
  • Thursday, 9 November 2017

  • 8.00 - 8.45

    Winning Across the Decision Making Journey

    Our first confirmed breakfast session will be led by MC Saatchi. Apply for your place when registering for the conference. More details to follow.

  • MORNING SESSIONS

  • 9.00

    Welcome & Introduction to the Day

  • 09:20

    One Manchester: the evolution of a place brand

    The role of the place brand in driving resilience, engagement and economic transformation

    Sir Richard Leese
    Sir Richard Leese
    Leader of the Council , Manchester City Council
  • 09:45

    Public Diplomacy: networks and strategic relationships

    - How nation brands, city brands and regional brands interact

    - What does the new focus on city diplomacy mean for place brand strategy

    David  Adam
    David Adam
    Founder & Principal , Global Cities
    Mike Duffin
    Mike Duffin
    Senior Advisor Bureau of Counterterrorism & Countering Violent Extremism , U.S. Department of State
  • 10.20

    Refreshments & networking

  • 10:50

    Case study: developing a nation brand strategy for Paraguay

    An all encompassing, and sometimes humorous, case study presented by two leaders in the place branding field, that incorporates how to work with government leaders, how to direct strategy and how to cope with a crisis when, on the day that your strategy is launched, there is a highly publicised coup attempt….

    Malcolm  Allan
    Malcolm Allan
    Managing Director , Placematters Limited
    Jose  Torres
    Jose Torres
    CEO , Bloom Consulting
  • 11:05

    Directing your place brand strategy

    - Structuring your team approach
    - Using research to drive your strategy
    - Working effectively with stakeholders
    - Sustainable strategies: maintaining momentum

    Jose  Torres
    Jose Torres
    CEO , Bloom Consulting
     Phil Batty
    Phil Batty
    Director of Public Engagement & Legacy , Hull UK City of Culture 2017
    Julie Chase
    Julie Chase
    VP & Chief Marketing Officer , Visit Austin
    Petra  Theman
    Petra Theman
    Director of Public Diplomacy, Ministry for Foreign Affairs of Finland, and Secretary General for , Finland Promotion Board
    Inga Hlín Pálsdóttir
    Inga Hlín Pálsdóttir
    Director Visit Iceland & Creative Industries , Promote Iceland
  • 11.50

    Break out sessions

    Delegates have the choice of three sessions, each focusing on a key element of place brand strategy:
    • 11:50

      Place making & place branding: joining the dots

      Juan Carlos			 Belloso
      Juan Carlos Belloso
      Founder & CEO , Future Places
      Martin Harte
      Martin Harte
      CEO , The Temple Bar Company
      Vilma Jerkute
      Vilma Jerkute
      Director , Alserkal Avenue, Dubai
    • 11:50

      New practices in FDI attraction

      What has worked in the past – missions to key markets, tradeshows focused on specific, target industries, aggressive telephone outreach and broad e-marketing campaigns – are generating diminishing returns in terms of corporate investment opportunities. There are simply too many investment promotion agencies creating too much noise. This session will look closely at the fresh mix of new and traditional approaches that are yielding fruit in foreign direct investment.

      Session led by:

      Andy Levine
      Andy Levine
      President and Chief Creative Officer , Development Counsellors International
      Clare Barnett
      Clare Barnett
      VP, Investment Growth, Ontario Investment Office , Ministry of Economic Development and Growth
    • 11:50

      Citizen engagement: a fresh perspective on why and how to engage citizens in place brand strategy

      Case study: Gazientep

      • Engaging citizens in the development of place communication and identity
      • Bringing governmental stakeholders in to the citizen engagement process
      • Enabling a city to recognise itself, feel pride and build resilience

      Case Study: South Africa

      • Encouraging Active Citizenship As Part of a Place Brand Strategy
      • Why and how does the encouragement of an active citizenry play apart in South Africa’s nation brand strategy?
      • Tips for maintaining momentum in citizen engagement
      Emrah Yucel
      Emrah Yucel
      CEO , I Mean It
      Günter Soydanbay
      Günter Soydanbay
      Brand Strategist , I Mean It
      Linda Sangaret
      Linda Sangaret
      Chief Marketing Officer , Brand South Africa
  • 12.45

    Lunch and Networking

    The Digital City (13.00 - 13.40)

    Optional lunch briefing for a limited number of delegates. Apply for your place when registering for the conference

    Led by Bloom Consulting

  • 13:45

    Cultural heritage and place brand strategy: the secrets of success from cultural place leaders

    - How cultural assets can become catalysts for growth: learn how cultural tourism can grow economies and strengthen communities
    - Discover how new approaches to heritage marketing can contribute to sustainable community development
    - How leveraging your cultural assets can add authenticity to your brand strategy

    George Stone
    George Stone
    Editor in Chief , National Geographic Traveler Magazine
    Peter Debrine
    Peter Debrine
    Senior Project Officer , World Heritage Centre Culture Sector, UNESCO
    Will Harding
    Will Harding
    Director of Marketing , Aboriginal Tourism Association of British Columbia
    Dimitrios Michelogiannis
    Dimitrios Michelogiannis
    Regional Vice Governor for Development , Crete
    Paul  Sloan
    Paul Sloan
    CEO & Directeur Général , Tahiti Tourisme
  • 14.35

    Break out sessions

    Delegates have the choice of three sessions, each focusing on a key element of place brand strategy:
    • 14:35

      Influencer Marketing

      Nicholas	 Montemaggi
      Nicholas Montemaggi
      Chief Marketing Officer , iAmbassador
      Daniella Middleton
      Daniella Middleton
      Vice President , Development Counsellors International
      Gemma Suner
      Gemma Suner
      Online Marketing Manager , Patronat de Turisme Costa Brava Girona
    • 14:35

      Benchmarking place brand strategy: product vs perception?

      More session details to follow.

      Chris Fair
      Chris Fair
      President & CEO, Ressonance
      cfair@resonanceco.com , T: +1 347.817.7916
    • 14:35

      Engaging the private sector

      More session details to follow.

      Daniela Montiel
      Daniela Montiel
      Strategic Planning & Partnership Development , Marca Chile
  • 15.10

    Refreshments & networking

  • 15.40

    Communicating your place brand: learn from four different stories

    Structuring your communications strategy

    image
    Isabella Falco Director of Country Image, PromPeru

    How London & Partners engaged cultural institutions across the capital to create its Autumn campaign

    image
    Chris Gottlieb Director of Strategy, Brand & Communications, London & Partners

    Working with international media

    image
    Lior Meyer Deputy CEO (Marketing & Comms), Tel Aviv Global

    Crowd sourcing your communications: the Estonia case study

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    Peter Kentie Managing Director, Eindhoven 365
  • 16.40

    Closing Keynote: Nation Branding in a Divisive World

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    Rick Buck Song Koh Author of “Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World” and Member of the Marketing Advisory Panel of the Singapore Tourism Board
  • 17.00

    City Nation Place Awards: Winners Announced

  • 18.00

    Closing drinks reception

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Conference 2016

Who Attended

Delegates from 34+ countries attended.

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