On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.

#TheUnityWave flashmob demonstrated the solidarity and unity between Ukraine and the UK during the Eurovision week, engaging the audience with AR filters to spread the message creatively.

Learn about BRAND UKRAINE NGO's Award entry for Best Citizen Engagement

A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.

Learn about the City of Williamsburg's Award entry for Best Citizen Engagement

The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.

Learn about The Bahamas' Award entry for Best Citizen Engagement 

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

This community-led, equity-focused, and resident-centric work involves citizens as storytellers to reshape Chicago’s narrative and increase civic pride and engagement, whilst dispelling stereotypes.

Learn about the City of Chicago's Award entry for Best Citizen Engagement 

From workshops to an exhibition, this citizen engagement strategy uncovered the DNA of Bad Vöslau and created a place brand that the community embraced and would act as brand ambassadors for.

Learn about Bad Vöslau, Austria's Awards entry for Best Citizen Engagement

A new strategy sought to celebrate the commonality between the people of Ansfelden, regardless of their neighbourhood. The residents embraced the brand and are once again proud to be Ansfeldners.

Learn about Ansfelden, Austria's Award entry for Best Citizen Engagement

Faced with the closing of half the region’s hospital beds, the community came together to fund and create a recruitment campaign for nurses that showcased the benefits of working in Abitibi-Ouest. Learn about Abitibi-Ouest, Quebec's entry for Best Citizen Engagement.

New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.

On the 24th of February 2022, the war in Ukraine started, forcing hundreds of thousands of Ukrainians to leave their home country. As a multinational country, many of whose citizens had previously expressed pro-Russian views, Moldova faced a communication crisis. Discover how Invest Moldova launched a campaign to unite the nation.

For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

 A 2019 SWOT analysis of Gastronomy Tourism showed that Lithuanians – unlike Georgians or Italians – don’t have a unified and shared vision of their national cuisine. But Lithuania Travel saw an opportunity to unearth a new culinary identity for the nation....

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.