Entered by: message Marketing- & Communications GmbH

Formerly a classy vacation spot among hilly vineyards and pine forests south of Vienna, Bad Vöslau is still famous for its beautiful thermal bath and Austria’s most popular spring water. But with overnight stays declining and shops closing, there was a sense of stagnation among the public – despite a growing population and generally high quality of life.  With many ambitious projects just finished and more in the pipeline, such as a new concert hall and music school, a greener city centre and new office space, it was clear that the town needed to refresh its image both to the outside as well as internally.

Thus, the city of Bad Vöslau, with its cadastral municipalities Gainfarn and Großau, had to develop a strong and lively brand. Active participation of inhabitants, business owners and institutions was intended from the beginning. The new brand needed to reflect the true nature of Bad Vöslau to find the support of all citizens and stakeholders – young families, business owners, established wine growers.