Global

What does 5G mean for place marketing, placemaking and place branding?

5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?

label_outline Digital Reputation Destination Management Tourism Place Branding Destination Marketing Data Smart Cities

7 top tips for destination marketing and investment promotion during the COVID-19 pandemic

We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?

label_outline Destination Management Destination Marketing Crisis Management Investment Promotion
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Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

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    Clare Dewhirst Founder and Director, City Nation Place
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    Keith Tan Chief Executive, Singapore Tourism Board
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    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
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    Chris Chiames Chief Communications Officer, Carnival Cruise Line
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    John Bradbury Managing Director, Issues & Crisis, Ketchum
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    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
label_outline Tourism Destination Marketing Crisis Management Reputation Destination Management
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