Europe

OutHorse Your Email

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

Vilnius 700th anniversary

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

Using data storytelling

Data-driven insights provided greater visibility of Glasgow’s technology ecosystem and attracted further investment to local startups and scaleups, cementing the region as fast-growing tech hub. Learn more here.

The WOW Barn

A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.

City of Arcades

The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.

Learn about Cardiff's Award entry for Best Placemaking Initiative 

Let's Do London 2022

This campaign struck the balance between representing iconic London to satisfy first-time visitors with unexpected London that would entice people back in order to create a unique ‘London feeling.’

Learn about London's Award entry for Best Communication Strategy: Tourism

Your Local Love

A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.

Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism

Wales to the world

For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.

Learn about Wales' Award entry for Best Communication Strategy: Place Brand

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