On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700^th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

Switzerland is aiming to be the most sustainable tourism destination in the world through the ‘Swisstainable strategy’ that engages citizens, businesses, and tourists alike in achieving this vision. Learn more here. 

In an age of independence where younger generations choose #NoFilter over picture-perfect, the strategy for Brussels offers an authentic, approachable attitude to life that dares you to be yourself. Learn more here. 

A new design blends positive reminiscences of Bad Vöslau’s rich history with their contemporary values, creating a flexible design system that maintains a strong sense of identity. Learn more here.

Data-driven insights provided greater visibility of Glasgow’s technology ecosystem and attracted further investment to local startups and scaleups, cementing the region as fast-growing tech hub. Learn more here.

Learn about Sheffield's Award entry for Best Placemaking Initiative 

A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.

The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.

Learn about Cardiff's Award entry for Best Placemaking Initiative 

This comic ad enlisted tennis legend Roger Federer alongside Trevor Noah to showcase the awe-inspiring beauty of Switzerland and to encourage visitors to travel slower to see the sights.

Learn about Switzerland's Award entry for Best Communication Strategy: Tourism

This campaign struck the balance between representing iconic London to satisfy first-time visitors with unexpected London that would entice people back in order to create a unique ‘London feeling.’

Learn about London's Award entry for Best Communication Strategy: Tourism

A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.

Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism