Americas 2022

What does structural collaboration actually look like between destination marketing and economic development organisations

How can DMOs and EDOs pool resources, integrate teams, share data, and collaborate on KPIs to deliver more effective strategic progress? Learn from successful examples of collaboration – from ad hoc MOUs to the full integration of resources and approach.

label_outline CollaborationDestination MarketingEconomic Development Funding

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline CollaborationDestination MarketingEconomic Development Investment PromotionPlace BrandingPlace MakingTourism

Growing and communicating the positive impact of convention centers on the place economy

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

label_outline Economic Development Place MakingTourism
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