Articles

In the lead up to the City Nation Place Awards 2018, we asked our judges to outline what they believe is essential to a good place branding strategy. Their insights should be invaluable to anyone involved in place branding and, throughout their responses, there were key ideas that continued to resurface: community engagement, authenticity, creativity and demonstrable results.

logo Carolina Arriagada Peters Managing Director, Cities & Collaboration

Investment promotion agencies and economic development teams are increasingly adept at attracting international companies and growing their locations. We see sector specific segmentation and an understanding that “liveability” and the values behind your place brand are as important as tax incentives. However, relatively few locations have developed the policies, processes and mindsets necessary to help the businesses they have worked so hard to attract actually thrive. This blog discusses the basic principles of Aftercare, and, with a couple of examples, shows the value Aftercare can deliver.

logo Rob Hunden President, Hunden Strategic Partners

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle). READ MORE