Articles

Cape Town Tourism Brand X

Cape Town Tourism conducted a brand valuation, utilised the data and results to drive tourism recovery after the pandemic and to create a benchmark to track the impact of the team’s work. Learn more here.

The WOW Barn

A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.

Choose Chicago - Chicago Alfresco

Local non-profits were invited to design community spaces on closed roads and sidewalks, with an emphasis on outdoor dining and entertainment, creating bustling micro-community hubs. Learn more here.

City of Arcades

The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.

Learn about Cardiff's Award entry for Best Placemaking Initiative 

Route 148 - Your Best Van-life in The Outaouais

Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.

Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism

We Don't Do Winter

The campaign promoted their sunny winters with short, snappy ads that depicted different professionals, such as a ski instructor, struggling to do their jobs due to the lack of winter in Tel Aviv.

Learn about Tel Aviv's Award entry for Best Communication Strategy: Tourism

See What All the Fuss is About

Following a year of crises, Minneapolis became perceived as a dangerous, empty destination – a negative narrative the team tackled head on with a campaign to challenge assumptions of the city.

Learn about Minneapolis' Award entry for Best Communication Strategy: Place Brand

BIG reasons to visit Mandurah this summer

The campaign utilised a unique art installation of wooden sculptures as a focal point to showcase Mandurah’s natural beauty and biodiversity, encouraging visitors to explore further.

Learn about Mandurah (Western Australia)'s Award entry for Best Communication Strategy: Tourism