Articles

Placemaking 101: Everything in Moderation....Wait, what?? Lessons from the Amazon Bid

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle).

label_outline Talent Attraction Investment Promotion Economic Development
logo Sylvie Gallier Howard Chief of Staff, City of Philadelphia Department of Commerce

Interview with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, to discover what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

label_outline Private Sector Investment Promotion Economic Development
logo Kristian Sonnier VP of Communications & Public Relations, New Orleans Convention & Visitors Bureau

Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

label_outline Citizen Engagement Advocacy Place Branding Cultural Heritage

The Importance of Tracking the Impact of Brand Strategy

One of the most pressing issues that place brand strategists need to deal with is the increasing interest in the impact of their strategies on the places where they work, particularly from brand stakeholders, politicians and the media.

Read the perspective of leading place branding consultants who are increasingly having to address this issue for their clients and who believe that this will continue to be a major consideration for individuals and organisations funding the preparation, implementation and management of place and destination brand strategies.

label_outline Private Sector Data

City Nation Place Think Tank 2017 Round Up

On 8th November 2017, the day before the main City Nation Place agenda, the City Nation Place Think Tank convened for the third year.

This year the theme of the Think Tank was “The difference between place branding and place marketing”. The Think Tank was organised in association with the International Place Branding Association, guided by esteemed academics and place branding experts Robert Govers and Martin Boisen and was sponsored by The New York Times.

logo Nahim Mehenni Director for Place Branding, The New York Times

Interview with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International

The New York Times is hosting the pre-conference Think Tank session at this year’s City Nation Place Global conference where our delegates will be considering the differences between place branding, and place marketing. We caught up with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International to discuss the media owner’s interest in place branding and place marketing. Find out what The NEW YORK TIMES team has learned from working with clients in the tourism and investment promotion sector and discover tips on how place brands can get the most out of a relationship with a media company…

label_outline Place Branding Investment Promotion Destination Marketing