What can places do to ensure their business attraction strategy strengthens their place brand proposition and delivers longer-tail benefits that extend beyond the event dates themselves? Five of our expert place branding partners shared their insights to help you refine your strategy.

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

It’s 2023, and those net-zero targets are starting to look quite near-term. The UK has committed to cutting emissions by 68% by 2030; with just seven years to go, we need every city and region to be playing their part. So, what role do place brand and marketing organisations play in driving positive climate action?

Brand Tasmania’s mission is to inspire and encourage Tasmanians in their quiet pursuit of the extraordinary – a mission that the team have seen huge success with. Jess Radford, Director of Place Branding at Brand Tasmania and one of our 2023 CNP Awards jurors, outlined what it is that contributed to the success of their place brand strategy.

We all know that climate change is happening, the evidence is all around us and increasing every year. So why is it so hard for us to think past the short term and make these adjustments? And how do we get people engaged in solving this issue? 

Cleveland, Ohio, has the same challenge as many places – they want more people to love Cleveland the way that their residents do. Before she joins us as a judge at the CNP Awards this year, Hannah Belsito, Chief Experience Officer for Destination Cleveland, caught us up on how they’re providing residents with a platform to showcase their passion for Cleveland.

Finland is recognised worldwide as a leader in education, equality, and democratic freedoms. But what factors contribute to the international renown of Finland's nation brand? And what can other nation brands learn from Finland's success?

Place brand and marketing teams often find themselves operating on a tight budget. And when tasked ­with promoting your place – whether for tourism, investment, talent attraction, or to build civic pride – the key is in making sure that you’re getting the maximum value out of every pound that you invest. Find out how you can deliver a bigger punch with fewer resources here.

When we ask our audience which place brand they admire most, New Zealand is regularly right up there at the top of the list. But what makes their nation branding so successful? David Downs, CEO of New Zealand Story – and one of our CNP Awards judges – shares the inside scoop on how they collaborate with key stakeholders to deliver such a strong and effective place branding strategy.

In a world where there is so much competition for attention, what do you need to be doing to stand out and attract the attention of your target audience? Here's a guide on how to ensure your place brand strategy stands out from the crowd.

Many sustainability issues transcend national borders, and a country's commitment to sustainability therefore has a clear impact on other actors in the international arena. Brand Finance's Robert Haigh unpacks the data linking sustainability and soft power and what impact that has on tourism, trade, and beyond.

Place branding has to benefit your community – and it has to benefit all of your communities. Here are eight top tips to help you on your road to a more equitable and inclusive place brand strategy.

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

We’re in a period of global transition. As we welcomed 200 place brand and marketing leaders to New Orleans for the seventh annual City Nation Place Americas conference, this new momentum for change was clear. Here are a few of the ways that cities, regions, and states across the USA and Canada are evolving their strategies to prepare for new challenges and opportunities.

By engaging with stakeholders from the local private sector, investment promotion efforts can orchestrate success and compose a prosperous future for the region. Switzerland Global Enterprise's Sirpa Tsimal shares what makes Switzerland's collaboration with their private sector so successful.