In this long-form blog Malcolm Allan explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.
We live in an interconnected, hyper-connected world. Local events take global proportions. Latin America is experiencing a moment of transition: political and economic crises, major changes in Argentina, tottering democracy in Venezuela and impeachment in Brazil.
The concept of place branding is fairly new in the new world. The geographical and cultural distance between our sub continent from the rest of the world contributes to an isolation that apparently enhances this abyss. I say apparently because, in fact, this cultural distance is not so big.
An error occurred trying to play the stream. Please reload the page and try again.
Close