How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.
Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.
How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign, how can the brand architecture of Great Britain work best for all stakeholders?
Why is it important for your citizens to feel involved from the start - and what strategies and tactics can you use to research and communicate with citizen stakeholders in your place branding strategy?