The Great West Way: collaboration without frontiers

What Works

Where did the concept for the Great West Way come from? And what were the key challenges that they faced in implementing a unified tourism brand?

Chair: Philip Slade, Director of Strategy, Jaywing

David Andrews, Director, Great West Way

Download presentation slides HERE

City Nation Place Americas 2020

Join the City Nation Place Team for the 4th anual conference - Book by March 7 and save

Book Now

Awards showcase book

Access all THE SHORTLISTED case studies from City Nation Place Awards 2019