A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.

Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here. 

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

New analysis debunked the public perception that congestion was caused by over-tourism and instead revealed a localised problem that is now able to be addressed by a group of local leaders. Learn more here.

Cape Town Tourism conducted a brand valuation, utilised the data and results to drive tourism recovery after the pandemic and to create a benchmark to track the impact of the team’s work. Learn more here.

Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.

Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism