An Oasis of Art

An Oasis of Art

Entered by: Visit Greater Palm Springs

For more than a century, Greater Palm Springs has captured the hearts and imaginations of countless artists, who found inspiration in our sun-kissed landscape and endless creative energy, from Hollywood actors and screenwriters to groundbreaking modernist architects. Today, the destination’s arts-and-culture scene is more diverse than ever. The challenge that the team faced: How could they support local artists whilst building awareness of the vibrant art scene?

Many are familiar with the world-famous Coachella Valley Music and Arts Festival, which brings newly commissioned and iconic art installations to Greater Palm Springs every year, as well as a treasure trove of mid-century modern architecture — but there’s so much more to the destination’s cultural identity that people aren’t aware of: valley-born fashion designers fusing their African heritage with mid-century modernism, members of the local LGBTQ+ community uplifting the vibrant and inclusive art form of drag, pop art muralists painting the town (literally).

Missed the event in person? Don't worry...

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.