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Americas 2019

Strategy Toolbox

An international social media masterclass for place brand leaders

Being digitally savvy isn't a nice bonus any more. It's essential. Claus Loenborg, CEO at Copenhagen Capacity, and Guri Hodgaard, Director of Tourism and CEO at Visit Faroe Islands, share their award-winning social media strategies.

label_outline Citizen EngagementDestination MarketingEconomic Development Investment PromotionSocial MediaSustainabilityTalent AttractionTourism
Five key learnings from City Nation Place Americas 2019
Trends & Ideas

Five key learnings from City Nation Place Americas 2019

June 6th saw nearly 200 dedicated place branders arriving in West Hollywood for the third annual City Nation Place Americas conference. As always, the debates were honest, the conversations cutting-edge, and it was an insightful and inspiring experience to exchange ideas with the top minds in destination marketing and economic development. However, in a day packed with perceptive commentary, there were five key ideas that particularly stood out to us.

label_outline AdvocacyCitizen EngagementDestination MarketingEconomic Development Investment PromotionSocial MediaTalent AttractionTourism
Trends & Ideas

Advocating for your place brand strategy and its impact on your community: and why that’s so important

Victor Hoskins, Director Economic Development, Arlington,  Virginia
Kristian Sonnier, VP President Communications & PR,  New Orleans Convention & Visitors Bureau

To download Victor Hoskins' PDF presentation 

To download Kristian Sonnier's presentation 

label_outline AdvocacyCitizen EngagementEconomic Development Investment PromotionTalent AttractionTourism
What Works

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne,  General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik,  President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation 

label_outline Citizen EngagementDestination ManagementEconomic Development Place BrandingPrivate SectorTalent AttractionTourism
Trends & Ideas

Working with media in an era of shrinking newsrooms to tell your place story

Sara Garibaldi, Managing Director, Travel & Economic  Development, Ketchum
Laura Guimond, Senior PR Manager, International, Travel Portland
Elisabeth Wieselthaler-Toelly, VP Global PR & Media Relations, San Francisco Travel
Emily Kaufman (aka: The Travel Mom)
Jenny Peters, Freelancer, (USAT, New York Mag, The Telegraph, Variety)

Download PDF presentation

label_outline Economic Development Social MediaTalent Attraction
What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

Download presentation PDF

label_outline Citizen EngagementDestination ManagementDestination MarketingPrivate Sector
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