Over 50 place brand practitioners from all over the world gathered together on the day before this year’s City Nation Place conference to share insights on two key topics – when to initiate or refresh a place brand strategy and how to engage key stakeholders. The Think Tank was led by Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practice and editor of the book City Branding: Theory and Cases [both published by Palgrave-Macmillan]. In this report, Giannina Warren, Lecturer in Advertising and Promotional Culture at Middlesex University in the UK, summarises the key findings and insights of the session.
City Nation Place interviewed Andrea Joras, Managing Director, Berlin Partner, the public-private partnership that provides business and technology support for companies, investors and scientific institutions in Berlin.
Andrew Davis, Invest Hong Kong, shares his views on how investment promotion strategies fit in to the place brand mix and how the place brand is so important when it comes to attracting talent and business.