Interview with Andrew Davis, Head of Investment Promotion for Invest Hong Kong
Keirsten Lawton
Managing Director, Cambridge Associates LLC
Andrew Davis, Invest Hong Kong, shares his views on how investment promotion strategies fit in to the place brand mix and how the place brand is so important when it comes to attracting talent and business.
CNP: By way of introduction, could you briefly describe your current role and how you came to take it on?
AD: I am Head of Investment Promotion for Invest Hong Kong in the UK, which means that I am trying to attract UK companies to set up a presence in Hong Kong. This can be an office a shop, restaurant or other facility, employing anything from 1 to hundreds of staff. Though we work with big companies, around 80% of our clients are SME’s. My role is both reactive and proactive.
CNP: Having worked in an investment promotion capacity for two very different places – Wales, in the UK and now Hong Kong, how important to you is it to feel passionate about the place that you are representing on the world stage?
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