Awards 2019

Adam Joyce Adam Joyce VP of Acceleration, Calgary TELUS Convention Centre

Adam Joyce discusses his thoughts on place branding challenges

There are just a few short days left until the City Nation Place Awards shortlist is announced for 2020! We took the opportunity to ask one of our jurors, Adam Joyce, VP of Acceleration, Calgary TELUS Convention Centre, to share a few of his thoughts around the key challenges facing place branders as we head in to the new decade.

label_outline Tourism Destination Marketing Place Branding Citizen Engagement
Leigh Dawber Leigh Dawber Chief Marketing Officer, Cape Town Tourism

Embedding a sustainable approach in your place brand strategy

Sustainability is increasingly seen as an intrinsic element of a place brand strategy - both in terms of managing your environmental impact and the longer-term impact of policies and strategies on your community. With the deadline for the #CNPAwards approaching, we asked Leigh Dawber, Chief Marketing Officer for Cape Town Tourism, how she feels that places should work to embed a more sustainable approach into their place brand vision.

label_outline Sustainability Place Branding Citizen Engagement Tourism Social Media Destination Marketing
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