We are the digital generation of marketers – but keeping up with communication channel options and working out how best to engage others to help you tell your story is a constant challenge. This session will focus specifically on how social and digital media can be harnessed to tell the story of your place and ask how much you can let go of your brand in the digital world, and how much you can control it.
Andrew Weir, CMO, Tourism Toronto Julie Calvert, Source Cincinnati Annie Fitzsimmons, Editor at Large, National Geographic Traveller
How can you best leverage business improvement, creative innovation, and historic districts in your place branding and marketing strategy? How can the relationship between tourism and citizen and urban patterns be managed more successfully through the effective development of neighborhood attractions?
Moderater: Steven Pedigo, Director of the Urban Lab and Clinical Assistant Professor, Schack Institute of Real Estate Panelists: Susan Veres, SVP Strategy, Calgary Municipal Land Corporation Alan Boniface, Principal, Dialog Nicole Fichera, Boston Innovation District / Seaport
Millennials have been identified as a key audience for talent attraction, tourism and economic development. But what defines the millennials’ sense of place? What makes your city, state or nation attractive as a place to live, work and play? Learn from new research into this elusive audience and from the experience of others.
Panellists: Chris Fair, CEO, Resonance Consultancy Jeff Miller, President & CEO, Travel Portland Ray Hoyt, President, Visit Tulsa
Moderated by: Lyneir Richardson , Executive Director of The Center for Urban Entrepreneurship and Economic Development (CUEED), Rutgers Business School Panellists: Olga Stella, Detroit Creative Corridor Ernest Wooden Jr, CEO, LA Tourism Diane Edwards,President, Jamaica Promotion Corporation
The election of Donald Trump has wide-ranging implications for America’s big cities and their place in the nation and the global economy. A new book by city expert Richard Florida, The New Urban Crisis, explores the forces that propelled Trump to the presidency, and offers plenty of analysis about what’s in store for large urban centers around the globe.