Telling the story of your place in the digital age
Strategy Toolbox
We are the digital generation of marketers – but keeping up with communication channel options and working out how best to engage others to help you tell your story is a constant challenge. This session will focus specifically on how social and digital media can be harnessed to tell the story of your place and ask how much you can let go of your brand in the digital world, and how much you can control it.
Andrew Weir, CMO, Tourism Toronto
Julie Calvert, Source Cincinnati
Annie Fitzsimmons, Editor at Large, National Geographic Traveller
