Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here. 

The development of a longer-term vision for the city blended insights from comprehensive community engagement with the city’s indigenous Māori culture to shift how the city is perceived. Learn more here. 

This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here. 

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

A new design blends positive reminiscences of Bad Vöslau’s rich history with their contemporary values, creating a flexible design system that maintains a strong sense of identity. Learn more here.

Reversing a trend of ‘devitalisation,’ this strategy generated real awareness that energised the region, with design aspects functioning as key cornerstones of the brand, like a welcome kit for new arrivals. Learn more here. 

Learn about Asheville's Award entry for Best Use of Data

Learn about The Saint John Region's Award entry for Best Placemaking Initiative 

Learn about Stockton's Award entry for Best Placemaking Initiative 

This first-of-its-kind twinning was informed by common culture and values Brixton and Harlem share, and led to a festival that connected businesses across the Atlantic to collaborate on new projects. 

Learn about Brixton's Award entry for Best Placemaking Initiative 

The campaign utilised a unique art installation of wooden sculptures as a focal point to showcase Mandurah’s natural beauty and biodiversity, encouraging visitors to explore further.

Learn about Mandurah (Western Australia)'s Award entry for Best Communication Strategy: Tourism

Beyond a trio of talent campaigns, the team emphasised the need to forge strong ties with regional employers to foster employer readiness and rejuvenate the regional talent landscape.

Learn about The Saint John Region's Award entry for Best Communication Strategy: Economic Development

Many don’t know Kansas City is a powerhouse for the design and construction industry, so a talent recruitment video parodied the NFL draft to bring awareness to the career opportunities available.

Learn about Kansas City Metropolitan Area's Award entry for Best Communication Strategy: Economic Development