A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.
Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism
Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.
Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.
Learn about Iceland's Award entry for Best Communication Strategy: Tourism
In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here.
A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here.
This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.
Learn about Ottawa's Award entry for Best Placemaking Initiative
A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.
The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.
Learn about Cardiff's Award entry for Best Placemaking Initiative
The team raised awareness of lesser-known art and artists to promote the destination as an oasis for arts-and-culture lovers, including an app that helped visitors discover outdoor public art installations.
Learn about Greater Palm Springs, California's Award entry for Best Communication Strategy: Place Brand
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
Luxembourg has an average of 3.6 languages spoken daily per person, so a unique brand film was created using 10+ languages so that no single language or experience was prioritised over another.
Learn about Luxembourg's Award entry for Best Communication Strategy: Place Brand
The team ‘newsjacked’ global stories to highlight Vilnius as a hidden gem, such as inviting tech talent to move to the city following the lay-offs by Meta and Twitter – an approach that saw viral success.
Learn about Vilnius' Award entry for Best Communication Strategy: Economic Development
The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.
Learn about The Bahamas' Award entry for Best Citizen Engagement
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