OutHorse Your Email

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

Vilnius 700th anniversary

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

VisitPITTSBURGH New Brand Identity

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

The WOW Barn

A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.

City of Arcades

The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.

Learn about Cardiff's Award entry for Best Placemaking Initiative 

An Oasis of Art

The team raised awareness of lesser-known art and artists to promote the destination as an oasis for arts-and-culture lovers, including an app that helped visitors discover outdoor public art installations.

Learn about Greater Palm Springs, California's Award entry for Best Communication Strategy: Place Brand

Fiji: Where Happiness Comes Naturally

Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.

Learn about Fiji's Award entry for Best Communication Strategy: Tourism

Your Local Love

A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.

Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism

Luxembourg. Our Common Ground.

Luxembourg has an average of 3.6 languages spoken daily per person, so a unique brand film was created using 10+ languages so that no single language or experience was prioritised over another.

Learn about Luxembourg's Award entry for Best Communication Strategy: Place Brand

People-to-People Experience

The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.

Learn about The Bahamas' Award entry for Best Citizen Engagement 

Little Tasmanian

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

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