On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.
The South Australian Tourism Commission [SATC] wanted to raise questions in the minds of their target groups and to reveal the various hidden gems throughout South Australia - to South Australians and all Australians alike – in order to challenge their perceptions about the State.
What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.
Many economic development advertising campaigns follow the same predictable formula, serving up a laundry list of forgettable facts, features, and financial incentives. Find out how Mount Pearl broke away from the formula by creating an attention grabbing rap video to tell the city’s story in an irresistibly funny, but honest way.
Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.
How do you market a destination to people who are not allowed to visit and keep an industry alive when it is not allowed to operate? The answer: You get them to keep dreaming of the one day that they can. Discover more about the Western Cape's award-winning strategy here.
To become as happy as a Finn, you can rent one and learn how.
Discover the details behind the award-winning campaign from Visit Finland.
In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
Learn about the Slovenian Tourist Board's entry for Best Use of Social Media
Learn about Sparkloft Media's entry for Best Use of Social Media
Talent is a constant challenge for cities - but Copenhagen had a novel response which asked coders "Do you speak our language?"
Instagram is the second-most consulted social media platform that people use while they’replanning travel, and they wanted to leverage this inspirational power of Instagram to showcase Philadelphia - by arranging an Instagram Exchange between three major cities.
How do you respond when an NBA player declares there's no nightlife in Utah? Well, you just have to prove them wrong.
Visit Tallinn Creators’ Camp Best Use of Social Media
Entered by Tallinn City Tourist Office & Convention Bureau & Tallinn City Enterprise Department
Buy the Awards Showcase Book, FIND OUT MORE
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