2022

Houston's place brand unification project

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

label_outline Destination MarketingEconomic Development Place BrandingReputationTourism

Belong to all: The place brand strategy for Madeira

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

label_outline Destination MarketingPlace BrandingTourism

The Danish Machine

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

label_outline CollaborationEconomic Development Talent Attraction

International House Vilnius

Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.

label_outline Economic Development ReputationTalent Attraction

FOMO and the return to city life

Even as the pandemic restrictions lifted, many workers who could work from home chose not to return to commuting to Washington DC. The challenge: How to encourage people to return to their DC office, and return to participating in all the aspects of city life they used to love in DC?

label_outline Citizen EngagementDestination MarketingReputation

Moldova for Peace

On the 24th of February 2022, the war in Ukraine started, forcing hundreds of thousands of Ukrainians to leave their home country. As a multinational country, many of whose citizens had previously expressed pro-Russian views, Moldova faced a communication crisis. Discover how Invest Moldova launched a campaign to unite the nation.

label_outline Citizen EngagementCrisis ManagementPlace BrandingSoft Power

Estonia's strong place brand narrative supported them through crises. Here's how.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.

label_outline Place BrandingReputationSoft Power
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