The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.

What sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?

How is UNBOXED - formerly known as Festival UK - aiming to bring creativity and optimism to the forefront in the UK? Before he joins us at City Nation Place UK on November 3, we caught up with Phil Batty, Executive Director of UNBOXED, to understand what the festival hopes to achieve and what the opportunities are for cities, regions, and countries across the UK.