Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here. 

A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here. 

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

Already known for their natural beauty, British Columbia harnessed these existing assets to create a fresh identity that bolstered the region’s reputation as a hub for business, trade, and investment. Learn more here. 

Reversing a trend of ‘devitalisation,’ this strategy generated real awareness that energised the region, with design aspects functioning as key cornerstones of the brand, like a welcome kit for new arrivals. Learn more here. 

New analysis debunked the public perception that congestion was caused by over-tourism and instead revealed a localised problem that is now able to be addressed by a group of local leaders. Learn more here.

Learn about Asheville's Award entry for Best Use of Data

Learn about The Saint John Region's Award entry for Best Placemaking Initiative 

Learn about Stockton's Award entry for Best Placemaking Initiative 

Learn about Ottawa's Award entry for Best Placemaking Initiative 

Local non-profits were invited to design community spaces on closed roads and sidewalks, with an emphasis on outdoor dining and entertainment, creating bustling micro-community hubs. Learn more here.

Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.

Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism