Listen in to this innovative panel discussion with representatives of the BestCities Global Alliance as they present ideas for recovery and how you can leverage business events to build a more resilient future for your place.

What will be the impact of COVID-19 on people's willingness to study and work in new countries and cities? Deborah Diamond, Campus Philly, Ivan Jiminez, Bizkaia Talent, and Patrick Walsh, Invest Stockholm, explore what the new selling points and emerging opportunities for places to attract talent.

Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.

Chris Fair, CEO of Resonance Consultancy, explores the post-pandemic identity crisis for global cities and the emerging opportunities for tier 2 cities.

Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.