Rebuilding the business events economy for long-term economic impact vs short-term outcomes

Strategy Toolbox

Listen in to this innovative panel discussion with representatives of the BestCities Global Alliance as they present ideas for recovery and how you can leverage business events to build a more resilient future for your place.

  • Lesley Williams, Managing Director, BestCities Global Alliance 
  • Steen Jakobsen, Assistant Vice President, Dubai Business Events & City Operations 
  • Kit Lykketoft, Convention Director, Wonderful Copenhagen 
  • Michael Heckman, Interim CEO/President, Houston First Corporation 

City Nation Place Americas 2023

Join us in New Orleans this June 7-8th

Find out more

Measuring the impact of place branding on place economies

Join this free webinar to identify the factors that build perceptions of nation brands