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How public-private partnership is driving success for Staffordshire

Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.

Advocacy Collaboration Place Branding Private Sector

11th July 2024

Partner Content Strategy Toolbox

Beyond sight: How to appeal to all five senses in place branding

Engaging the senses makes a brand more memorable, builds a stronger connection with the audience, and even evokes nostalgia. But where do you start? Here are a few lessons on sensory branding from successful place brands around the world.

Destination Marketing Place Branding Place Making

16th July 2024

Trends & Ideas

All residents should benefit from sharing their places with visitors. But do DMOs know how?

Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.

Destination Management Destination Marketing Sustainability Tourism

9th July 2024

What Works Expert Article

Tourism for all: Six community engagement approaches to support your visitor economy

From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Citizen Engagement Destination Management Destination Marketing Place Making Tourism

25th July 2024

Thank you for purchasing one of our Digital Delegate Packages.

How public-private partnership is driving success for Staffordshire

Beyond sight: How to appeal to all five senses in place branding

All residents should benefit from sharing their places with visitors. But do DMOs know how?

Tourism for all: Six community engagement approaches to support your visitor economy

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