Matt Painter, Ipsos MORI, explores why you should measure your place brand against other destinations to benchmark your work.

Chris Fair, CEO at Resonance Consultancy, explores why you should measure your place brand against other destinations to benchmark your work.

What does an FDI audience need, and how can place brands maximise their impact at key moments?

Bloom Consulting

Inga Hlin Palsdottir shares her experience to direct a place brand strategy for driving tourism 

Phil Batty, Director of Public Engagement & Legacy, Hull UK City of Culture 2017

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Mike Duffin, Senior Advisor Bureau of Counterterrorism & Countering Violent Extremism U.S. Department of State

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Paul Sloan, CEO & Directeur Général, Tahiti Tourisme

Inga Hlín Pálsdóttir, Director Visit Iceland & Creative Industries Promote Iceland

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Petra Theman, Director of Public Diplomacy, Ministry for Foreign Affairs of Finland, and Secretary General for Finland Promotion Board

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Jaime Cardenas, Director, Trade & Investment Office Embassy of Peru in the UK

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Emrah Yucel, CEO, I Mean It

Matt Painter, Ipsos MORI, explores why you should measure your place brand against other destinations to benchmark your work.

Dimitrios Michelogiannis, Regional Vice Governor for Development in Crete, shares how cultural assets can become catalysts for growth.

Linda Magapatona-Sangaret, Chief Marketing Officer, Brand South Africa