Benchmarking place brand strategy: product vs perception?
Chris Fair, CEO at Resonance Consultancy, explores why you should measure your place brand against other destinations to benchmark your work.
Chris Fair, CEO at Resonance Consultancy, explores why you should measure your place brand against other destinations to benchmark your work.
Matt Painter, Ipsos MORI, explores why you should measure your place brand against other destinations to benchmark your work.
Inga Hlin Palsdottir shares her experience to direct a place brand strategy for driving tourism
What does an FDI audience need, and how can place brands maximise their impact at key moments?
Mike Duffin, Senior Advisor Bureau of Counterterrorism & Countering Violent Extremism U.S. Department of State
Phil Batty, Director of Public Engagement & Legacy, Hull UK City of Culture 2017
Download the presentation slides HERE
Dimitrios Michelogiannis, Regional Vice Governor for Development in Crete, shares how cultural assets can become catalysts for growth.
Matt Painter, Ipsos MORI, explores why you should measure your place brand against other destinations to benchmark your work.
Emrah Yucel, CEO, I Mean It
Jaime Cardenas, Director, Trade & Investment Office Embassy of Peru in the UK
Petra Theman, Director of Public Diplomacy, Ministry for Foreign Affairs of Finland, and Secretary General for Finland Promotion Board
Inga Hlín Pálsdóttir, Director Visit Iceland & Creative Industries Promote Iceland
Paul Sloan, CEO & Directeur Général, Tahiti Tourisme
Lior Meyer, Deputy CEO (Marketing & Comms), Tel Aviv Global
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