Clare Dewhirst, Director, City Nation Place

Featuring perspectives from Jonathan Woetzel, McKinsey Global Institute; Jeremy Smith, The Travel Foundation; Jake Hirsch-Allen, LinkedIn

Laura Kamras, Director for Public Diplomacy, Ministry for Foreign Affairs of Finland

George Tykhyi, Media and Communications Advisor, Ministry of Foreign Affairs, Ukraine

Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor, Ministry of Foreign Affairs, Ukraine

How are cities, regions, and nations responding to the global talent crisis? Learn from four place leaders from around the world as they share the innovative approaches they're taking to attracting, retaining and nurturing talent in their places.

Gianluca Rizzo, Managing Director, Brixton Business Improvement District

Sholto Douglas-Home, Chief Sales & Marcomms Officer, Expo City Dubai

Chris Fair, CEO, Resonance Consultancy

How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors. 

Hosted by Ben Lynam, The Travel Foundation

Heike Döll-König, Managing Director, Tourismus NRW e.V.

Geerte Udo, CEO, amsterdam&partners

Enver Duminy, CEO, Cape Town Tourism

Irina Tolstousov, Head of Country Brand Promotion, Invest Moldova Agency

Brent Hill, CEO, Tourism Fiji

Anthony Everett, President & CEO, 4VI

Brent Hill, CEO, Tourism Fiji

Anthony Everett, President & CEO, 4VI

Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.

Listen in as Simpleview's Caroline Dawson outlines how Destination Queenstown helped local businesses upscale their digital presence across the most important social channels, ensuring that visitors say 'yes' to all their destination offers. 

Ipsos's Jason McGrath dives into new research that sets out to understand what drives civic pride and how you can leverage your understanding of these self-perceptions of place to create citizen ambassadors for your place brand.

Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.

Broadcasters have retained their audiences and offer the opportunity to reach not just millions of people, but also target the right people. So how can you harness the power of broadcast? Listen in to Elliott King, FINN Partners, and David Nottage, Rock Oyster Media, to learn more.

Whether you come from a culinary Mecca or a terra incognita, food can be a key and easy place differentiators. Natasha Grand, INSTID, joins industry experts to share techniques to enhance your place identity with its food proposition.

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

Hannah Grant, CrowdRiff, shares the fundamentals of disability inclusion for tourism marketing and development, along with case studies of destinations who are passing the storytelling mic to disabled content creators.

How can you think about your audience differently and tell a story that threads together business, travel, and culture? Matthew Renzulli and Craig Webb, The New York Times, share their insights to help you improve your understanding of your audience and tell better stories.

Bloom Consulting's Jose Torres provides an update on the 'holy grail' project between Bloom and City Nation Place to establish a rigorous model for measuring the ROI of place brand strategies.

Glòria Boix Curós, Head of City Branding Projects, Barcelona City Council

Ray Hoyt, Executive Director, USA BMX Foundation

Mayor Armindo Jacinto, Municipality of Idanha-a-Nova, Portugal

Glòria Boix Curós, Head of City Branding Projects, Barcelona City Council

Ray Hoyt, Executive Director, USA BMX Foundation

Mayor Armindo Jacinto, Municipality of Idanha-a-Nova, Portugal

Todd Babiak, CEO, Brand Tasmania

Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.

Todd Babiak, CEO, Brand Tasmania

Andrea Centeno, Marketing & Communications Director, CINDE [Costa Rica Investment Promotion Agency]