Workshop A: People, places, spaces - a guide to telling your place’s storyStrategy Toolbox
How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors.
Hosted by BBC StoryWorks
Samantha Adams, VP, Advertising Sales, Western Europe, BBC Studios
Alessio Nesi, Creative Director, BBC StoryWorks