Workshop A: People, places, spaces - a guide to telling your place’s story

Strategy Toolbox

How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors. 

Hosted by BBC StoryWorks
Samantha Adams, VP, Advertising Sales, Western Europe, BBC Studios

Alessio Nesi, Creative Director, BBC StoryWorks

Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022