City Nation Place Global 2023

9th annual City Nation Place Global, London 

Digital Delegate Package

Using data and insights to advocate for the positive impact your organisation is having on your place economy

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

label_outline AdvocacyDataPlace Branding

Strategic applications of place brand measurement

Brand Finance's Konrad Jagodzinski and Artur Bryzghalov joined three place brand leaders at City Nation Place Global to share practical examples of how place brand measurement can inform your strategy and improve results.
Listen in to learn from Carla Urbano Donayre, Promperu, David Downs, New Zealand Story Group, and Enver Duminy, Cape Town Tourism, as they share their practical experience on how analysing perceptions data can help you identify strategic priorities, develop a licensing programme, and communicate the added value of your work to key stakeholders.

label_outline DataPlace BrandingReputationSoft Power

The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance

Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.

label_outline DataPlace BrandingSustainability