Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.
How are cities, regions, and nations responding to the global talent crisis? Learn from four place leaders from around the world as they share the innovative approaches they're taking to attracting, retaining and nurturing talent in their places.
Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.
Hannah Grant, CrowdRiff, shares the fundamentals of disability inclusion for tourism marketing and development, along with case studies of destinations who are passing the storytelling mic to disabled content creators.
How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors.
Listen in as Simpleview's Caroline Dawson outlines how Destination Queenstown helped local businesses upscale their digital presence across the most important social channels, ensuring that visitors say 'yes' to all their destination offers.
Whether you come from a culinary Mecca or a terra incognita, food can be a key and easy place differentiators. Natasha Grand, INSTID, joins industry experts to share techniques to enhance your place identity with its food proposition.
Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.
Ipsos's Jason McGrath dives into new research that sets out to understand what drives civic pride and how you can leverage your understanding of these self-perceptions of place to create citizen ambassadors for your place brand.
Broadcasters have retained their audiences and offer the opportunity to reach not just millions of people, but also target the right people. So how can you harness the power of broadcast? Listen in to Elliott King, FINN Partners, and David Nottage, Rock Oyster Media, to learn more.
Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.
How can you think about your audience differently and tell a story that threads together business, travel, and culture? Matthew Renzulli and Craig Webb, The New York Times, share their insights to help you improve your understanding of your audience and tell better stories.