Interview with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, to discover what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

CNP: Why do you think it’s important that those involved in tourism promotion, economic development,  investment promotion and talent attraction work more collaboratively?

SGH: When businesses or potential employees consider a location, they look not only at economic factors, but also the liveability of a place. Economic Development organization tend to focus more on the economic benefits of moving to a location, while tourism organizations are really good at promoting all the assets of a location. Both are needed and if the two can work together it leverages resources and strengths.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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