Tracking perceptions of place

The correlation between how your place is perceived and how it performs economically is clear. But tracking perceptions of your place is a complex challenge, and one that is only getting harder as AI answer engines muddy the water in regards to how people learn about your place and make decisions about where to visit, invest, study, and live.

Discover how place brand and marketing teams around the world are investing in perception measurement, including:

What percentage of budget is typically invested in understanding perception
Where places are investing to understand how their place is perceived
The key obstacles to understanding perception
Recommendations on how to design prompt architecture to track how AI is impacting perceptions of your place
Lessons from Cleveland, Finland, New York, and New Zealand on how they’re integrating ranking data and other expert-led research into their broader strategy
Expert perspectives from the practitioners behind some of the most impactful research and rankings in place branding and marketing to help you uncover the methodologies underpinning each approach.

Download your copy today to discover how you can measure perceptions of your place more effectively.

First Name

Last Name

Job title

Company

Country required

Are you a... required

Which of the following is the primary focus of your specific job role? required

Want to learn more? Don't miss our other resources to help you improve your place brand and marketing strategies:

Confirm cancellation