Place-led approaches to successful talent attraction and retention

As the competition between countries, regions, and cities for skilled talent increases, this report provides a picture of evolving strategies for talent attraction and retention. Sharing results from an international survey alongside qualitative interviews with place branding, destination marketing, and economic development teams, the report provides an improved understanding of….

How place brand strategies are being leveraged to support talent attraction
Where responsibility for talent strategies sits, i.e.: which organisations or departments are taking the lead and how organisations within a place are working together
How place teams are working in collaboration with business and academic institutions on talent attraction and retention
How talent attraction work is funded
How places are measuring the effectiveness of talent attraction and retention work
Includes interviews with Bizkaia Talent, Destination Cleveland, Copenhagen Capacity, Eindhoven 365, Work In Estonia, Helsinki Partners, New Zealand Story, Norwich BID, Made For Rockford, Envision Saint John, The Swedish Institute, Make It Tampa Bay, Go Vilnius
Includes expert perspectives from C Studios, Getro [A Findem Company], and Rolecall

Download this report for actionable ideas and approaches to building your place’s own competitiveness.

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