City of X: Transforming a cultural strength into a place brand success

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This report brings together best practice in leveraging a cultural strength as part of your place branding success. Alongside tips for success, this free white paper includes deep-dive case studies from cities around the world including:

Bristol, England
Cape Town, South Africa
Dunedin, New Zealand
Detroit, USA
Frutillar, Chile
London, Canada
Launceston, Australia
Ljubljana, Slovenia
Perth, Scotland

Whether you’re looking to focus your communications to a key audience, energise specific sectoral development, or celebrate your history, this report is packed with insights, learnings, and best practice to guide your own ‘City of X’ strategy.

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Want to learn more? Don't miss our other resources to help you improve your place brand and marketing strategies:

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